Rethinking Nike+

I remember when I used the Nike+ Running app back in 2013. It’s a great app: it does the job, it has free programs, it's from Nike (one of the coolest companies out there) and hey, Casey Neistat is using it too. But I was surprised that the app looked exactly the same as back in 2013.

Seeing this from a company like Nike is pretty surprising. Especially looking at their history of hardware / software solutions, running gears  and the way they work(ed) closely with Apple. It's a strong brand and a well-respected brand in the sports world. They’ve added new features over time but the app still looks and feels the same.

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     As you can see in the timeline above, the first few design changes were made after version 4. With the introduction of iOS 7, Nike followed the trend and said goodbye to   skeuomorphism  .

 

As you can see in the timeline above, the first few design changes were made after version 4. With the introduction of iOS 7, Nike followed the trend and said goodbye to skeuomorphism.

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Cards

Cards

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     The 'begin run' screen should be simple. You don't want to spend a long time customising and selecting stuff. As you can see, it's based on three sections: selecting your workout, enabling / disabling quick settings and selecting a playlist from Spotify.     Press start and go! 🏃

 

The 'begin run' screen should be simple. You don't want to spend a long time customising and selecting stuff. As you can see, it's based on three sections: selecting your workout, enabling / disabling quick settings and selecting a playlist from Spotify.

Press start and go! 🏃

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